Lyca Productions is making waves in the industry with its unique approach to acquiring the remake rights for Vidaamuyarchi. Paramount Pictures, the rights holder, has set the cost at a staggering $10 million (₹85 crores). However, rather than simply paying this enormous fee, Lyca has presented an alternative proposition—a partnership deal for the film’s release. This bold move underlines Lyca’s confidence in Vidaamuyarchi as a project that holds immense promise both creatively and commercially.
This collaboration-focused strategy is a testament to the significance of Vidaamuyarchi in the current cinematic landscape. A partnership with Paramount Pictures could open new doors for the film, ensuring a broader reach and a stronger impact. By negotiating such terms, Lyca aims to not only secure the rights but also establish Vidaamuyarchi as a benchmark for innovative filmmaking and business acumen.